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OUR SOCIAL AUDIT SERVICES

SOCIAL Insight

Gain Actionable Insight

For companies that have been unorganized and uncoordinated in their social media marketing. Companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps.

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SOCIAL Development

Develop Social Channels

Identify your businesses relevant social media channels. Design your social media platforms branding & marketing messaging. Integrate your social media channels into your web presence, news letter, promotions etc. Define KPI’s & content development opportunities.

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SOCIAL Management

Managed Social Services

Create a comprehensive social media marketing plan and strategy. Provide regular analytic reports based on agreed upon benchmarks. Co-develop and package content for each social channel. Work with you to develop content calendar. Fully customizable service level agreement.

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What is SOCIAL Insight?

Learn about our service

Social Insight measures, evaluates, interprets, optimizes and improves the digital footprint of an organization’s social media and digital marketing performance. Social Audit helps to narrow gaps between vision, goal and reality. We give marketers the power to shift mindsets by understanding each channel’s purpose and key performance indicators. We provide valuable data and insights to empower you to create a custom social media strategy will deliver results.

Who Benefits From Social Insight?

  • Companies that are new to social media and digital marketing Companies that have been unorganized and uncoordinated in their social media
  • Marketing Companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps Companies who want to drive clicks to their website or app downloads via social media

FEATURED BENEFITS OF SOCIAL Insight

Gain Competitor Insight

Compare the social presence & strategy of competing brands (up to three). Uncover opportunities you have yet to leverage.

Identify Social Media Targets

We identify the opportunities.  What Influencers should you be engaging with on each network? What hashtags should you use? We cover your vertical and horizontal markets.

Social Media Best Practices

Every online audience is different. Social Audit will define what soft and hard best practices you should maintain,and which you can optimize to reach your target audience.

Audience Development

Exploiting the right audience is more likely to convert results in more leads for your business. It is not about delivering content, it’s about producing results.

Social Media Advocacy Program

Social media advocacy can exponentially expand your reach to target markets. Get the steps you need to begin a social advocacy program. Lean who’s already advocating in your company and what competitors are already doing it.

Social Footprint

Enfold is a powerful Theme that comes with an easy drag and drop admin interface. Set up new sites in no time!

WHAT IS INCLUDED IN SOCIAL Insight

Footprint & Bench MarksCompetitive AnalysisSocial Media Best PracticesRecommend ChangesInfluencer EngagementSocial Media TargetingSocial Media Advocacy ProgramSourcing Industry NewsSocial Media Calendar TemplateSocial Platform/Tool Recommendations

Social Media Footprint & Benchmarks

How are you currently doing on your social media accounts? Who are you engaging with and how are the conversations forming? We will assess your benchmarks and establish which KPIs you should be tracking.

Competitive Analysis / Comparison

Compare the social presence & strategy of competing brands (up to 3). Uncover opportunities you have yet to leverage. Learn how to differentiate your digital marketing with SEO, Ad Words, Meta assets and more.

Social Media Best Practices

Every online audience is different. Social Audit will define what soft and hard best practices you should maintain,and which you can optimize to reach your target audience.

Immediate Recommended Changes

Recommendations: Do you have the right type of Facebook/Google+ page? What social channels are you currently focused on? Are all bio and image assets representing your entire brand?

Influencer Engagement

How to do you engage with those who have influence online? Build relationships with social media influencers so they advocate for your brand.

Social Media Targeting

What Influencers should you be engaging with on each network? What hashtags should you use? We cover your vertical and horizontal markets.

Social Media Advocacy Program

Social media advocacy can exponentially expand your reach to target markets. Get the steps you need to begin a social advocacy program. Lean who’s already advocating in your company and what competitors are already doing it.

Sourcing Industry News

No one wants to hear about your company 100% of the time. How are you contributing to online industry conversations? We’ll show you how.

Social Media Calendar Template

Receive a Social Media Calendar template so you can easily continue to follow best practices.

Social Platform/Tool Recommendations

What Social Media Platforms and Tools would deliver you the most efficient, cost-effective results?

What is SOCIAL Development?

Learn about our service

Social Development services create your social media platforms identity, messaging and strategy. We develop your brand, messaging, content strategies across your social media channels.  We design and develop your social media logos, headers, banners and tag lines and work with you to integrate them throughout your omni-channel marketplace.

Who Benefits From Social Development?

Start-up’s and established business ready to launch into Social Media marketing that do not have a consistent brand marketing across all channels. Business looking to build meaningful connections with their customers and grow their business.

FEATURED BENEFITS OF SOCIAL Development

Cohesive Brand Identity

Social Development can create a consistent corporate identity package that will build brand loyalty for your company across all your social media channels. We will design your social icons, headers, tag lines, platform descriptions that you need to assure a consistent look and message.

Full Channel Coverage

New to social media or already have some social coverage? Get a holistic picture of social media brand performance, market share and key differentiators across all social channels, with proprietary data sets that give you visibility into these previously untracked channels.

Strategic Planning / KPIs

Your path to success starts with a strategic plan.  What social media platforms are your targets using the most?  What are your social media goals? Social media marketing needs to have direction and it starts with uncovering your goals.  The four main areas your KPI’s should be focused on are engagement, reach, leads and conversions.

Platform Specific Reporting

Use key reports, scorecards and benchmarks to capture multi-channel performance, campaign effectiveness and other KPIs pertinent to consumer conversions. Having an understanding of your effectiveness in these areas is key: Engagement, reach, leads and conversions.

Content Management

Use key reports, scorecards and benchmarks to capture multi-channel performance, campaign effectiveness and other KPIs pertinent to consumer conversions.

Social Media Advertising Campaign Development

Our goal is to go beyond impressions and clicks to focus on conversions and capture the true impact of your social media campaign.  From testing campaigns to fine tuning ROI, we can work with you to establish benchmarks, generate powerful reports and result oriented campaigns.

WHAT IS INCLUDED IN SOCIAL Development

Strategic Planning / KPI’sCohesive Brand IdentityFull Channel CoveragePlatform Specific ReportingContent ManagementSocial Media Advertising Campaign DevelopmentSocial Media Calendar Template Influencer Engagement Social Media Advocacy Program

Strategic Planning KPI’s

How are you currently doing on your social media accounts? Who are you engaging with and how are the conversations forming? We will assess your benchmarks and establish which KPIs you should be tracking. Are you reaching qualified leads? Are you engaging with qualified leads? How many of your social media followers are inquiring about your products or services? How many are becoming customers?  The four main KPI’s you should be concerned with are engagement, reach, leads and conversions.

Cohesive Brand Identity

Social Development can create a consistent corporate identity package that will build brand loyalty for your company across all your social media channels. We will design your social icons, headers, tag lines, platform descriptions that you need to assure a consistent look and message.

Full Channel Coverage

New to social media or already have some social coverage? Get a holistic picture of social media brand performance, market share and key differentiators across all social channels, with proprietary data sets that give you visibility into these previously untracked channels.

Platform Specific Reporting

Use key reports, scorecards and benchmarks to capture multi-channel performance, campaign effectiveness and other KPIs pertinent to consumer conversions. Having an understanding of your effectiveness in these areas is key: Engagement, reach, leads and conversions.

Content Management

Use key reports, scorecards and benchmarks to capture multi-channel performance, campaign effectiveness and other KPIs pertinent to consumer conversions. use? We cover your vertical and horizontal markets.

Social Media Advertising Campaign Development

Our goal is to go beyond impressions and clicks to focus on conversions and capture the true impact of your social media campaign.  From testing campaigns to fine tuning ROI, we can work with you to establish benchmarks, generate powerful reports and result oriented campaigns.

Social Media Calendar Template

Receive a Social Media Calendar template so you can easily continue to follow best practices.

Influencer Engagement

How to do you engage with those who have influence online? Build relationships with social media influencers so they advocate for your brand.

Social Media Advocacy Program

Social media advocacy can exponentially expand your reach to target markets. Get the steps you need to begin a social advocacy program. Lean who’s already advocating in your company and what competitors are already doing it.

What is SOCIAL Management?

Learn about our service

Social Management is a turnkey social services that can include: daily management including content creation, deployment and customer engagement. Social Management is a fully customized social media management service, we’ll work with you to identify how we can best leverage social media practices to reach your business goals.

Who Benefits From Social Managment?

  • Companies that do not have the bandwidth to manage their social media channels and campaigns.

FEATURED BENEFITS OF SOCIAL Management

Strategic Planning

Customizable solutions: we’ll work with you to identify how we can best leverage social media practices to reach your business goals

Campaign Development / Content Management

Influencer marketing: creating an industry presence in partnership with known thought-leaders in your categories

Drive Traffic

Paid campaign guidance: integration and implementation of ad campaigns across all channels (ad spend not included)

Convert Leads

Increase your brand visibility & prove your expertise. Create clear paths to conversions.  Create social landing pages and allow visitors to leave a comment to increase social proof. You can turn social channels into powerful lead-gen machines.

Grow Sales

Determine the best way to connect with qualified prospects.  Engage in conversations.  Build relationships.  Establishes social proof by numbers. Incorporate tactics and types of content that create organic (unpaid) engagement.

Marketing Analysis

Benchmark against competitors.  Understand target audiences, explore audience segments, find new audience interests, and identify opportunities. Analyze product launch response, determine what motivated consumers to buy, and find ideas for how can you be more impactful in the future.

Customer Testimonials

“Social Audit is a trusted partner, working together with us to implement a cohesive social media and digital marketing program as we open franchises at a rapid rate,”  “They not only have deep understanding of the nuances within our ecosystem, but also show prowess in pairing that understanding with actionable insights and integrated strategies. Social Audit’s ability to understand how to leverage our digital presence and how our website and social media channels are performing is essential to achieve our continued success. Having Social Audit by our side offers us a competitive advantage absolutely essential to our business.”

Susan BoresowPresident of TITLE Boxing Club

We are thrilled with the results we received from Social Audit. Prior to Social Audit, we had no idea where our influence was on social media channels or how we stacked up against our competitors. Now, after partnering with Social Audit, we have a clear understanding of what we need to do on social media and how we can raise the digital footprint of FranConnect’s brand. The Social Audit team has been terrific to work with and we’ve learned so much.

Tracey MoonVP of Marketing, FranConnect

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